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Branded

Genesis Magma Racing

Overview

Working as part of the Genesis Magma Racing team, documenting their 2026 World Endurance Championship season behind the wheel of the GMR-001 Hypercar — building toward the pinnacle of the calendar: the 24-hour race at Le Mans.

The GMR-001 carries Genesis's "Athletic Elegance" design language onto the track, its Magma Orange livery and geometric detailing drawn from the consonants of the Korean Hangeul alphabet — motorsport built to carry the brand's identity as much as its pace.